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Behold the problematic Giants commercials from 10 years ago

Advertising certainly reflects the times...

Houston Astros v San Francisco Giants Photo by Tony Medina/Getty Images

Evening content, if you’re so inclined.

The Giants have tried their hardest over the past decade or so to bolster the quality of their TV commercial campaigns. It’s likely the result of the excellent Moneyball-era A’s commercials they used to run that were funny and fresh compared to the Giants’ staid and obvious Grand Ol’ Game-themed campaigns.

It was a good idea to copy the A’s in this arena because the post-Bonds era left the Giants without a frontman or a definable/engaging personality to hook into for fans and casually interested passersby. After the Giants made a big splash by getting Baseball Gamer Aaron Rowand, they leaned into the whole concept of GRIT AND BEING A GAMER with a “What Would A Gamer Do” ad campaign.

Here are three clips I dredged up from the YouTube past — I had completely forgotten about this campaign and I’m reasonably certain I didn’t see any of these three. If there are more, feel free to add them in the comments.

What you’ll see involves violence, heteronormativity, and racial profiling all under the umbrella of “What Would A Gamer Do?” Baseball has never been a clever sport, and to a large degree the pomp and circumstance surrounding it has closely followed suit, so, on that basic-ass level I’m fine with shrugging it all off. It’s easier to forget about stupid things like a 10-year old ad campaign, even though they were made by supposedly progressive and high-minded Bay Area folks, but, my goodness... do these not age all that well.

First up...

HEY BRO DON’T LET THIS BRO MOVE IN ON YOUR WOMAN

Matt Cain teaches men how to assault men who talk to women.

HEY BRO DON’T WEAR A DRESS BRO

Barry Zito helps a man humiliate another man who felt comfortable enough around his friends to be himself or simply have fun... because that fun involved wearing a dress.

HEY BRO DON’T DISRESPECT MY BRO, BRO

Aaron Rowand suggests that gamers solve verbal altercations with physical violence.

HEY BROWN BRO DON’T DATE MY WHITE DAUGHTER

Bruce Bochy suggests a Lamorinda-looking woman drop her City-looking boyfriend and replace him with some generic Blackhawk-looking dope all because non-white City boy is nervous about meeting her suburban parents.

This one is interesting because of the Bruce Bochy involvement: he could certainly take his own advice when it comes to cherished bullpen arms.