What is...
There's a "gamer" commercial aired every 10 minutes on KNBR. There's probably one on right now. If you live outside the Bay Area, you might not know what the "gamer" ad campaign is. It goes something like this:
A gamer is someone who isn't afraid to get their uniform dirty...
A gamer is always focused...
A gamer would slit your throat to take the extra bag, and he'd wear your intestines like a scarf while he did it...
A gamer swallows rosin bags and secretes rosin when he sweats because playing with a rosin bag makes a fella look like he's putting on makeup....
Now, I understand that the marketing department had a tough task. The team ain't no good. It's tough to build excitement with "ain't no good." But this is the most irritating ad campaign in the history of history.
It does give us a perfect opportunity to create a lengthy list of "Gamer Facts", though. My brain still isn't working after the flu, so I'll just kick it off with one Gamer Fact:
A gamer bunts every chance he gets. Unless he's playing pepper. Because that's when he starts swinging for the fences.
What is a gamer, o denizens of McCovey Chronicles? I feel that the ads aren't telling us everything....
0 recs |
115 comments
Comments
Re: What is...
by Lyle on Mar 10, 2008 2:11 PM PDT reply actions 0 recs
A gamer is someone who wants a do-over.
by wilriv21 on Mar 10, 2008 2:17 PM PDT up reply actions 0 recs
Re: A gamer is someone who wants a do-over.
by leftymalo on Mar 10, 2008 2:19 PM PDT up reply actions 0 recs
Re: A gamer is someone who wants a do-over.
by WalrusMan on Mar 10, 2008 2:24 PM PDT up reply actions 0 recs
Re: A gamer is someone who wants a do-over.
by victor frankenstein on Mar 10, 2008 5:25 PM PDT up reply actions 0 recs
Re: What is...
by groug on Mar 10, 2008 2:15 PM PDT reply actions 0 recs
Re: What is...
by xanthan on Mar 10, 2008 2:16 PM PDT reply actions 0 recs
Re: What is...
by leftymalo on Mar 10, 2008 2:17 PM PDT reply actions 0 recs
Re: What is...
by sectionop92 on Mar 10, 2008 2:19 PM PDT reply actions 0 recs
Re: What is...
by nostocksjustbonds on Mar 10, 2008 2:20 PM PDT reply actions 0 recs
Re: What is...
by Jermz on Mar 10, 2008 3:00 PM PDT up reply actions 0 recs
Re: What is...
by EliminateMe on Mar 10, 2008 2:23 PM PDT reply actions 0 recs
Re: What is...
by oneflapdown on Mar 10, 2008 2:24 PM PDT reply actions 0 recs
Re: What is...
by leftymalo on Mar 10, 2008 3:18 PM PDT up reply actions 0 recs
Re: What is...
by howtheyscored on Mar 10, 2008 3:48 PM PDT up reply actions 0 recs
Re: What is...
by WalrusMan on Mar 10, 2008 2:26 PM PDT reply actions 0 recs
Re: What is...
by biff pocoroba on Mar 10, 2008 2:27 PM PDT reply actions 0 recs
Re: What is...
Succumb to the Enchanted t-shirt! Adopted dad of Minor Izzy
by hairball on Mar 10, 2008 2:30 PM PDT reply actions 0 recs
Re: What is...
by howtheyscored on Mar 10, 2008 2:32 PM PDT reply actions 0 recs
Re: What is...
by ResDog on Mar 10, 2008 3:05 PM PDT up reply actions 0 recs
Re: What is...
Also, A.J. Pierzynski was one of the Grinders.
by jcb9 on Mar 10, 2008 2:32 PM PDT reply actions 0 recs
Re: What is...
AJ Pierzynski is a tubby sub-boy.
by Jermz on Mar 10, 2008 3:02 PM PDT up reply actions 0 recs
Re: What is...
by desertdave on Mar 10, 2008 2:33 PM PDT reply actions 0 recs
Re: What is...
by SheboyganBratwurst on Mar 10, 2008 2:35 PM PDT reply actions 0 recs
Re: What is...
by Jermz on Mar 10, 2008 3:03 PM PDT up reply actions 0 recs
Re: What is...
by howtheyscored on Mar 10, 2008 2:36 PM PDT reply actions 0 recs
Re: What is...
by howtheyscored on Mar 10, 2008 2:37 PM PDT reply actions 0 recs
Re: What is...
by thatdog on Mar 10, 2008 10:41 PM PDT up reply actions 0 recs
Re: What is...
by howtheyscored on Mar 10, 2008 2:38 PM PDT reply actions 0 recs
Re: What is...
by howtheyscored on Mar 10, 2008 2:40 PM PDT up reply actions 0 recs
Re: What is...
by EliminateMe on Mar 10, 2008 2:41 PM PDT up reply actions 0 recs
Re: What is...
I would love to see a bus with Marvin Benard on it in 2008.
by Jermz on Mar 10, 2008 3:05 PM PDT up reply actions 0 recs
Re: What is...
by BaronVonCurrentEvents on Mar 10, 2008 2:51 PM PDT reply actions 0 recs
Re: What is...
by Jermz on Mar 10, 2008 3:09 PM PDT reply actions 0 recs
Re: What is...
by SabeanSupporter on Mar 10, 2008 3:11 PM PDT reply actions 0 recs
Re: What is...
by Woody Wins on Mar 10, 2008 3:38 PM PDT up reply actions 0 recs
Re: What is...
by English Professor on Mar 10, 2008 4:33 PM PDT up reply actions 0 recs
Re: What is...
I'm just glad we weren't called 'sheeple.' Boy would my face have been red!
by groug on Mar 10, 2008 4:39 PM PDT up reply actions 0 recs
Re: What is...
by groug on Mar 10, 2008 4:40 PM PDT up reply actions 0 recs
Re: What is...
by howtheyscored on Mar 10, 2008 4:40 PM PDT up reply actions 0 recs
Re: What is...
Probably. Let me get back to you on that one.
by Grant on Mar 10, 2008 9:12 PM PDT up reply actions 0 recs
Re: What is...
by howtheyscored on Mar 10, 2008 9:43 PM PDT up reply actions 0 recs
Re: What is...
by howtheyscored on Mar 10, 2008 11:12 PM PDT up reply actions 0 recs
Re: What is...
A gamer doesn't hoarde his talent in a better effort to make it through a 162 game season.
A gamer vainly attempts to run down a homer 10 rows deep in the bleachers.
A gamer knows that once out of every 200 at bats, that routine grounder to second is going to get misplayed, and he might just beat out the throw to first.
A gamer won't take the lazy man's approach by knocking 40+ homers a season. A gamer prefers to be speedy.
Barry Bonds is NOT a gamer. And we officially hate him now. Mark it down.
* Note that I don't hate Barry Bonds, that last line is said from the perspective of the Giants
A gamer knows that "playing hard" is far better than being talented.
A gamer gets overpaid for doing the little things, yet can't deliver on the big things.
A gamer is past his prime.
A gamer can play Guitar Hero, the new Dance Dance Revolution.
Remember, Barry Bonds is NOT a gamer.
A gamer always runs, never draws walks.
A gamer knows that On Base Percentage is just another way of saying "fancy boy."
Gamers don't throw heat, they prefer to throw 85-88MPH fastballs.
Lefties are better gamers than righties.
A gamer knows the true value of a strikeout (not applicable to pitchers).
A gamer knows that working a pitch count means he's spending less time getting dirty in the field.
I can not state this often enough... Barry Bonds is not - repeat *NOT - a gamer.
by JRPhillips on Mar 10, 2008 3:14 PM PDT reply actions 0 recs
Re: What is...
by JRPhillips on Mar 10, 2008 3:16 PM PDT up reply actions 0 recs
Re: What is...
by victor frankenstein on Mar 10, 2008 5:29 PM PDT up reply actions 0 recs
Re: What is...
by Goofus on Mar 10, 2008 5:34 PM PDT up reply actions 0 recs
Re: What is...
All I know is that Barry Bonds was the greatest hitter I've ever seen. He had far more to do with the Giants being a perennially good team and reaching the post-season five times (counting '98) than anyone else that played for the team in the 90's and 2000's. He had a phenomenal impact on the Giants' offense and their ability to score runs.
If only I did a better job keeping track of the statistic: "Rapturous Joy-filled Giants Moments Created", I think my personal Top-10 Tally would look something like this:
- Barry Bonds 374
- Willie McCovey 221
- Willie Mays 188
- Juan Marichal 97
- Will Clark 72
- Jack Clark 65
- Robb Nen 53
- Bobby Bonds 49
- Matt Williams 45
- Jeff Kent 32
- 2008 SF Giants = Gamers all!
- Barry Bonds = NO Gamer
by tobias on Mar 10, 2008 5:56 PM PDT up reply actions 0 recs
Re: What is...
Honestly, the r-tard who approves these ads shouldn't even be employed. These are terrible ads. They're basically saying, "The reason we haven't won the World Series all these years is because we had Barry Bonds, and he didn't play the game the right way. Now that we don't have the best player in the game, we're ready to make a run at the playoffs because we have cagey veterans."
Obviously, like Grant or whomever said, you can't run an ad campaign saying we're all kinds of suck, but come see us anyway, but should you really run one where you say Bonds didn't play right?
Anyone here in marketing? I'd like a ruling, do you have to sell your soul to satan, or just go through enough mind numbing activities that you no longer have a conscience?
by JRPhillips on Mar 11, 2008 10:04 AM PDT up reply actions 0 recs
Re: What is...
by howtheyscored on Mar 11, 2008 11:34 AM PDT up reply actions 0 recs
Hmmm... interesting parlor game
by Mayor of 311 on Mar 11, 2008 1:30 PM PDT up reply actions 0 recs
Re: What is...
by Natto on Mar 10, 2008 3:18 PM PDT reply actions 0 recs
Re: What is...
by thehavenot on Mar 10, 2008 3:22 PM PDT reply actions 0 recs
Re: What is...
by thehavenot on Mar 10, 2008 3:24 PM PDT reply actions 0 recs
Re: What is...
by thehavenot on Mar 10, 2008 3:26 PM PDT reply actions 0 recs
Re: What is...
by drysdalecousin on Mar 10, 2008 3:27 PM PDT reply actions 0 recs
Re: What is...
by mxmob33 on Mar 10, 2008 3:27 PM PDT reply actions 0 recs
Re: What is...
by out machine on Mar 10, 2008 3:28 PM PDT reply actions 0 recs
I win this thread, because I am the gamiest!
gam·y also gam·ey (gā'mē) Pronunciation Key
adj. gam·i·er, gam·i·est
1.
1. Having the flavor or odor of game, especially game that is slightly spoiled.
2. Ill-smelling; rank.
3. Corrupt; tainted:
4. Sordid; seamy.
5. Sexually suggestive; racy.
by zenbitz on Mar 10, 2008 3:28 PM PDT reply actions 0 recs
Re: What is...
by Natto on Mar 10, 2008 3:30 PM PDT reply actions 0 recs
Re: What is...
by Lidocaine on Mar 10, 2008 3:32 PM PDT reply actions 0 recs
Re: What is...
by Woody Wins on Mar 10, 2008 3:33 PM PDT reply actions 0 recs
Re: What is...
by mxmob33 on Mar 10, 2008 3:36 PM PDT up reply actions 0 recs
Re: What is...
by Viva Gigantes on Mar 10, 2008 3:38 PM PDT up reply actions 0 recs
definitely lots of overlap
by Pants Man on Mar 10, 2008 4:30 PM PDT up reply actions 0 recs
Re: What is...
by Viva Gigantes on Mar 10, 2008 3:36 PM PDT reply actions 0 recs
Re: What is...
by The Gene Hackman on Mar 10, 2008 6:43 PM PDT up reply actions 0 recs
Re: What is...
Brian Sabean: So did you hear about the one who couldn't play Center Field?
Awkward silence
Brian Sabean: Ah, I say, did you hear about the one who couldn't play Center Field?
Marketing Chump 1: Ummm, no...
Brian Sabean: Of course not, because I didn't sign him! Ha! (laughs raucously at self)
Silence returns
Brian Sabean: Well, they say lead with a joke... Anyway, let's start this meeting. Your marketing department has a real task this year: You don't have Barry Bonds to lean on anymore. Normally he would have made all of our jobs a lot easier, but as much of a marketing boon he would have been this year we're just tired of not getting any of that sweetass NY/Boston ESPN money. So at the end of the day we've just got to do something new. Now, how are we going to keep getting those butts in the seats?
Marketing Chump 2: We have a number of very strong marketing proposals.
Marketing Chump 3: Yes, very strong.
Marketing Chump 2: Jerry, please. I'm talking now, so shut it!
Marketing Chump 3: Sorry.
Marketing Chump 2: Sh! Anyway, we were thinking of bringing back an old favorite from the Humm Baby years. We know the team is going in that youthful direction, and what better way to combine that move with the memories of past success than-
Marketing chump 3: YOU GOTTA LOVE THESE KIDS!!!
Marketing Chump 2: God dammit, Jerry! You motherfucker that was my slice of gold!
Marketing Chump 3: I just got excited. I couldn't help it.
Marketing Chump 2: Oh, you couldn't help it. What the hell were all those rehearsals for anyway? Huh? Huh? You and your big fat-
Brian Sabean: I hate it.
Marketing Chump 2: Huh?
Brian Sabean: Yeah, I wasn't here back then. I want to remind people of good times, but not other General Managers, not other rebuilding schemes. Let's keep it in what I call the "Sabean Circle," alright guys. What about something with Man-soda? I loved that commercial. I mean, he was talking about beer, but nobody would have to worry about their kids seeing it!
Marketing Chump 1: People hated those commercials.
Brian Sabean: Seriously?
Marketing Chump 1: Yeah. Lowest approval rating for a marketing campaign since you've been here.
Brian Sabean: I'll be damned... so, ummm, what else you got?
Marketing Chump 2: Now it's your turn, Jerry.
Marketing Chump 3: Huh? Oh, yeah. So going with this whole youth idea, some very successful marketing campaigns involving youth in the last decade have come out Oakland. The A's marketing team is starting to move away from that and we thought this would be the perfect opportunity to jump in and fill that void with something like-
Marketing Chump 2: KEVIN FRANDSEN HITTING A HOMERUN IN A VIDEO GAME... WITH HIMSELF! AND THEN HE DOES A HIP-HOP DANCE!
Marketing Chump 3: Hey!
Marketing Chump 2: Yeah, how does it feel Jerry! How does it feel getting powned in the middle of your-
Brian Sabean: Hate it. Can't use it.
Marketing Chump 2: What? Why?
Brian Sabean: First of all, what's with all this youth crap? Youth doesn't sell. You know what sells? Dave Roberts sells. Dave Roberts stealing bases fucking sells! Do you have any ideas that involve Dave Roberts stealing bases and then saying something like "You can't catch the flashman!"?
Marketing Chump 1: Yeah, Dave Roberts doesn't sell.
Brian Sabean: Don't fuck with me, ad-man.
Marketing Chump 1: No, seriously. Look at these figures. He's one of the least marketable guys on the team. He doesn't get the female demographic, and most of the layfans just think he's Randy Winn when you show them a picture.
Brian Sabean: Damn. What else you got?
Marketing Chump 1: We've got another proposal we're very proud of. We've seen the figures and we've done hundreds of hours of research on modern and alternative ad campaigns and we were thinking of using a CG Morph tool to take old footage of some of your best teams and morph those players into some of our current starters. On TV you'd see a clip of JT Snow at first: the camera pans around and he morphs into Dan Ortmeier in eye black giving the audience a wink. You see Benito Santiago standing in the batters box: as he starts hs swing we morph him into Bengie Molina hitting a home run. On buses we take the same idea and use holograms so from one angle you see JT Snow, and from another you see Dan Ortmeier. Tag Line: "Are you ready for a New Era in Giants baseball?"
Brian Sabean: I'm intrigued. You know, I like this idea. This whole thing about reminding people of the good times has a lot of promise. I just have one problem, though. At the end of the day, don't you think Dan Ortmeier winking at the audience is just a little gay?
Marketing Chump 1: Well this is just an outline of an idea, Brian. He doesn't have to be winking.
Brian Sabean: No, I've thought about it. Can't do it. Too gay. Give me something else. Something with this old team/new team vibe. Something not so gay.
Silence
Marketing Chump 3: (off the top of his head) Ummm, how about, I mean, remember those old commercial, ummm, people loved those commercials with the song, that song like "The boys are back, back on 2, and that's where they're gonna stay-ay-ay." We could do something like that?
Brian Sabean: We're on NBC now, Jerry. I hate you, you're fired. Get out. Seriously, now, get out.
Jerry leaves
Brian Sabean: Ok, here's what I want. I like this old/new stuff. You don't have to use it, it sounds good though. Try to keep it not so gay. Get away from this young guy stuff. Our young guys are terrible. We don't want to market them. We like Aaron Rowand. He's got a good sort of, ummm, fighter's mentality, grittiness warrior thing going on. Run with that. Something that shows how game these guys are to play. How gamey they are. Or, not gamey, per se, but, you know, gamer-y. These guys will fight. These guys will play hard. Start from scratch if you need to. Think about using Rowand as a verb, maybe. Outside the box crap like that. I've got to go do an interview with that jackass Barbieri, now, but I'm going to leave you guys here to kick the tires on these new idea and I want a finished proposal on my desk tomorrow morning.
Brian Sabean leaves, with a proud look on his face
Marketing Chump 2: "Gamer-y?" Rowand as a verb? What the fuck, man, I can't be here all night trying to work with garbage like that. I've got to go home, see my family.
Marketing Chump 1: How about "Omar Vizquel: Gamer" We could just do one for every player and it's just stupid enough to get by his list of bullet points.
Marketing Chump 2: Ugh, that's an awful ad-campaign. I mean, that really, really stinks.
Marketing Chump 1: So?
Marketing Chump 2: That's a good point. Let's do it. I'm going home.
Scene fades to black
by howtheyscored on Mar 10, 2008 3:45 PM PDT reply actions 0 recs
Re: What is...
I used div class, not div style. Oh, the humiliation!
by howtheyscored on Mar 10, 2008 3:46 PM PDT up reply actions 0 recs
Re: What is...
by The Gene Hackman on Mar 10, 2008 6:45 PM PDT up reply actions 0 recs
Re: What is...
by mxmob33 on Mar 10, 2008 4:00 PM PDT up reply actions 0 recs
Re: What is...
by groug on Mar 10, 2008 4:15 PM PDT up reply actions 0 recs
Re: What is...
by howtheyscored on Mar 10, 2008 4:23 PM PDT up reply actions 0 recs
Re: What is...
by victor frankenstein on Mar 10, 2008 5:35 PM PDT up reply actions 0 recs
Re: What is...
by tobias on Mar 10, 2008 6:08 PM PDT up reply actions 0 recs
Re: What is...
by tobias on Mar 10, 2008 6:10 PM PDT up reply actions 0 recs
Re: What is...
by SF Pete on Mar 10, 2008 8:02 PM PDT up reply actions 0 recs
Re: What is...
by howtheyscored on Mar 10, 2008 8:14 PM PDT up reply actions 0 recs
Re: What is...
by howtheyscored on Mar 10, 2008 8:15 PM PDT up reply actions 0 recs
Re: What is...
- A Gamer chews tobacco
- A Gamer gets his hacks in
- A Gamer fakes calling a shot for a home run and then lays down a bunt for a hit that scores the winning run from second...and he does it with no knee ligaments.
- A Gamer bathes in dirt and brushes his teeth with IcyHot.
- A Gamer pats other gamers on the butt. A lot.
- A Gamer gets an inside pitch and fights it off
by hammystyle on Mar 10, 2008 3:49 PM PDT reply actions 0 recs
Re: What is...
Which is cool, too.
by delorean on Mar 10, 2008 4:16 PM PDT reply actions 0 recs
Re: What is...
(mic drop, walk off stage)
by JSully on Mar 10, 2008 4:35 PM PDT reply actions 0 recs
Re: What is...
by wjackalope on Mar 11, 2008 12:39 PM PDT up reply actions 0 recs
Re: What is...
*Preferably at the same time.
by Goofus on Mar 10, 2008 5:33 PM PDT reply actions 0 recs
Re: What is...
by Viva Gigantes on Mar 10, 2008 6:07 PM PDT reply actions 0 recs
Re: What is...
by The Gene Hackman on Mar 10, 2008 6:48 PM PDT reply actions 0 recs
Re: What is...
by Salemicus on Mar 10, 2008 6:54 PM PDT reply actions 0 recs
Re: What is...
by howtheyscored on Mar 10, 2008 7:33 PM PDT up reply actions 0 recs
Re: What is...
http://www.cardsclubhouse.com/downloads/wallpaper/Eckstein_havoc_01.jpg
by tacomaorange on Mar 10, 2008 7:36 PM PDT reply actions 0 recs
Re: What is...
All those with swagger possess Warrior Spirit.
Hence, all gamers possess Warrior Spirit.
(Pick one)
- True.
- False.
- Fire Brian Sabean.
by Kid Fresh on Mar 10, 2008 7:40 PM PDT reply actions 0 recs
C...or 3 if you're more numerically inclined
by Woody Wins on Mar 10, 2008 9:34 PM PDT up reply actions 0 recs
Re: What is...
by ufodog624 on Mar 10, 2008 9:55 PM PDT reply actions 0 recs
Re: What is...
Why didn't the Giants use their great young starters as their advertising focus for this season?
by sharksrog on Mar 10, 2008 10:47 PM PDT reply actions 0 recs
Gamer Alert!!1!
He slid into home as he scored the run, even though there was no play at the plate
Sadly, this is a true account.
by mxmob33 on Mar 10, 2008 11:10 PM PDT reply actions 0 recs
Re: Gamer Alert!!1!
by Viva Gigantes on Mar 11, 2008 4:05 AM PDT up reply actions 0 recs
Re: What is...
Needless to say, I didn't get the job
by NeifiChicken on Mar 10, 2008 11:11 PM PDT reply actions 0 recs
Re: What is...
- honesty = bad
- people = stupid
- winning = now
by howtheyscored on Mar 10, 2008 11:28 PM PDT up reply actions 0 recs
Re: What is...
We might poke fun at the slogan and ad campaign, but I think it would resonate with the average fan. "Hey we don't look good on the surface, but at least we're going to play hard. This will be a gritty team." If it wasn't effective then You wouldn't see so many pieces written about the gameyness that is David Eckstein. People eat that shit up.
Also, I think they are being truthful with the campaign. "Are You a gamer?" "Can You handle a losing season?" "Omar's committed, are You?" I don't think there are any hidden promises in these messages. I would agree with You on selling the ballpark experience. I would think that should be highlighted a little more.
In the end though, wins is what sells and I think it would make sound business and marketing sense to redirect some of the dollars away from the marketing department and into player development. Unfortunately, with a grocer in charge that may never happen.
By the way, what do You do in marketing?
by thatdog on Mar 11, 2008 12:31 AM PDT up reply actions 0 recs
Re: What is...
by NeifiChicken on Mar 11, 2008 2:35 PM PDT up reply actions 0 recs
Re: What is...
by trapper9 on Mar 10, 2008 11:15 PM PDT reply actions 0 recs
Re: What is...
They've got some serious problems, man.
by groug on Mar 11, 2008 9:54 AM PDT up reply actions 0 recs
Re: What is...
by Kid Fresh on Mar 10, 2008 11:50 PM PDT reply actions 0 recs
Analyzing the numbers
PS. Why hasn't Sabean pushed to pick up that talented youngster that handed us our asses yesterday? What was him name...Nomo? Only 39?
by Viva Gigantes on Mar 11, 2008 4:14 AM PDT reply actions 0 recs
Re: Analyzing the numbers
by Natto on Mar 11, 2008 12:02 PM PDT up reply actions 0 recs
Re: Analyzing the numbers
I'm a Giants fan. I take my fun where I can get it.
by groug on Mar 12, 2008 4:51 PM PDT up reply actions 0 recs
Re: What is...
by Viva Gigantes on Mar 11, 2008 4:11 PM PDT reply actions 0 recs
Re: What is...
He can't do shit! He's truly a Giant!
by BaronVonCurrentEvents on Mar 13, 2008 9:58 AM PDT up reply actions 0 recs

by 




















