I do sit in View Box 311 (the section below the walkway, with 3 rows in it) a lot, so drop by for a beer. I'm the one not having sex with the wife of his campaign manager.

But beyond that, I think you are analogizing two things that don't belong together. Names on a blog are a forced necessity, and we randomly pick a handle, and it is or isn't obvious or whatever, but it serves its forced purpose.  On the other hand, deliberately MISnaming something that already has a name, especially when one is doing so for his or her own moral/aesthetic/political reasons is something quite different. The "Mays Field" crowd, it seems to me, is just ignoring the $20M in corporate sponsorship that Chase Manhattan required before they would approve the loan for construction (the Giants had to raise X number of seat license sales and $Y million in corp. sponsorships, including naming rights to get the loan).  This is like many things that hipsters (or wannabes) strike poses about in San Francisco-- everything "corporate" is Bad, without a perspective to at least see the benefits that it provides. I'm no corporate apologist, but I do try to look at costs and benefits, and I do try to acknowledge that she who pays the piper gets to call the tune.