I have been in email contact with Alex's employers. And here is the information:

...we would like to thank you for your interest in participating in the effort. We had hoped that others would be inspired.

[We], have committed to form an annual scholarship fund in Alex’s name, and to contribute 5% of our firm’s net profit going forward. We haven’t hammered out all of the details, but we intend to identify a worthy High School senior (or seniors if funds are available) from the Northern California area who is interested in pursuing a degree in creative writing.

We will be establishing a foundation or 501c3 non-profit. It will take some time to set up. In the meantime, if anyone is interested in contributing to the cause they can send a check made out to the Alex J. Lewis Scholarship Fund to our office at the address below. We will aggregate the funds into a Trust account at Chase bank pending establishment of the permanent entity.

Again, thank you for your interest, and please feel free to forward this email to all interested parties.

Alex J Lewis Scholarship Fund

1474 Stone Point Drive, Suite 101

Roseville, CA 95661

Sorry about some of the wonky formatting. I tried to fix it and mostly failed.

And if you have been on vacation or not around and don't know what's going on see:

Gallo's fanpost

Grant's post

and

Goofus' post on the Memorial