Giants neglect to trademark logo
It turns out that the Giants forgot to trademark their script "San Francisco" logo back when they started using it in 1993, allowing an east bay clothing maker to swoop in and register a nearly identical logo last spring. Oops. See the article for a comparison of the two logos.
Between this, the stuff dredged up during the Neukum "retirement" debacle, and the payroll embezzlement, I'm getting the impression that the front office is rather poorly run in general.
8 months ago
Bhaakon
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The gogo logo looks like a kid trying to forge his parent’s signature on a report card full of fails. If I were Baer, I would be more concerned with the never ending absence of offense from the great majority of Sabean’s acquisitions, not some fruitcake windbreaker peddler.
This is pretty dumb.
Brian Sabean strongly encourages you to disregard the drudgery of your employment responsibilities and join him in the consumption of spirituous libations.
The other companies’ version is pretty awful.
Giant Dirtbags: :(
Jeremy Affeldt is terrible.
by Giant among Angels on Oct 12, 2011 6:04 AM PDT reply actions
Certainly an oversight to not get the trademark
but read the full article— it sounds like (and this is my understanding of trademark law as well) the Giants still win as long as they can prove they’ve been continuously using the lovo since before Gogo trademarked it. In fact, as long as they can show that (and they probably can) it sounds like a pretty open and shut case.
Idolizing Robb Nen since 2002...
by Smoke on the Water on Oct 12, 2011 11:39 PM PDT reply actions
You can't forget to trademark anything.
If you’ve been using it as a logo or design or something that is unique, it is a trademark. You can choose to register your trademark or not, but whether you do or don’t doesn’t have much impact on restricting others from using it. If the other company is stupid enough to try to sue the Giants, the Giants could totally claim that this is frivolous and make the other company pay all their legal costs.
Only if you're the only one using it.
If your trademark is something as unremarkable as a cursive “San Francisco,” then it’s not particularly unique and there’s a good chance that similar logos are already in use, let alone may come in to use.
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