Secret to longevity as a manager in a quick-cycle business: "A manager’s most important job isn’t managing people, a product, or a place. It’s managing expectations. You cannot have longitude at a company unless your expectations allow for a certain degree of latitude. When you first take a job, you need to make sure the expectations are low enough that moderate success is considered palatable and a taste of considerable success lingers on both the organization’s and stakeholders’ tongues…."