I saw the new Giants' commercial yesterday and thought, "That's it!" The Giants have found a catch phrase that we can rally around like "Dustiny" or the Warriors' "We Believe" season. (I'm in marketing, so I dig this stuff.)
"We're in the this thing!" brilliantly captures the excitement of being in the post-season chase when pretty much no one was expecting it. It kind of reminds me of "Major League" when they show fans talking about the Indians and how they're not so bad after all. Along with the "I'm in" that they use in the ads, it's a perfect way to capture the groundswell of enthusiasm that's building up.
If they haven't done so, the Giants would be smart to make t-shirts that say "We're in this thing!" on the front and "I'm in!" on the back. I'd definitely buy one.
So after the 6-1 home, where is the McCoven's mindset? Everyone, take a look at my huge poll!