Nice find.

“We aren’t marketing gentleman’s sporting trousers!” -remarked William Beane of the Oakland Athletic Base-Ball Club.

I’d make all journalists write like this. That goes for you, too, Grant Frisbee baseball blogger!

If you don’t know that name, Google him. Great stuff.

But seriously, news-papers nowadays are written intentionally at fifth-grade level. This among other factors has contributed to the slow death of print journalism. If a news-paper had the gumption to make their writers use turn-of-the-century college level vernacular and grammar, I daresay their reader-ship would increase ten-fold.

Why, perhaps even your local fish-rag the San Francisco Chronicle may have been saved, should it have resorted to such policies. With the advent of the Inter-net and other such “new media” out-lets, any sensible news-paper must distinguish itself from the rabble in order to maintain steady reader-ship in these modern times.