Because watching that Opening Ceremony is about 10002939x less painful than watching Barry Zito pitch. Because discussing the Olympic team is much less depressing than discussing the atrocity that we see almost every day. I know the ceremony was probably a big piece of Chinese propaganda, but I have to say, it was quite impressive.
That amount of manpower put into bringing glory to a country and an event is really something that you don't really see anymore these days. I remember studying Art History in High School and wondering why no one really makes monuments for the sake of glory anymore. Everything we build has a practical purpose--an event this big, all to amaze and impress, was refreshing in a way (though my modern, practical sensibilities cringe at the "waste").
That's not the reason I'm writing this FanPost, though--it's so that we can discuss the games in general. Honestly, I haven't done my research and I don't know who or what to look out for. All I know is that there's a 40-something year old woman who has about 5x the muscle mass that I do. So, I'm asking you sports fans, what are you looking out for these Olympics? Redemption for the U.S. basketball team? Medals for the Chinese? NATE SCHIERHOLTZ?!